PopOffsets News

PopOffsets Press Release

Ground-breaking carbon offset project will put population on the Copenhagen agenda

Family planning is eight times cheaper as a way of tackling global warming than solar power and four times less costly than wind power, according to the sponsors of a radical new carbon offset initiative.


UK-based charity, the Optimum Population Trust (OPT), says its research reflects the conclusions of the recently published UN Population Fund Report, and will give added impetus to calls for the population issue to be to the fore of the global environmental debate ahead of next week’s climate summit in Copenhagen.

OPT is launching the ‘PopOffsets’ project which has the backing of the charity’s influential Patrons including naturalist and broadcaster Sir David Attenborough,  Jonathon Porritt, Professor Paul Ehrlich, Professor John Guillebaud,  Susan Hampshire,  Professor Aubrey Manning,  Sara Parkin, Professor Chris Rapley, and Sir Crispin Tickell.                                

The project has a dedicated website, www.popoffsets.com, enabling people to offset their carbon footprint by making on-line donations to OPT to support the huge need for family planning around the world.

The impetus for the project was a major OPT research project showing that meeting the otherwise unmet demand for family planning could be the most cost effective means of achieving CO2 reductions.

OPT estimates every £4 spent on family planning saves one tonne of CO2.  A similar reduction would require an £8 investment in tree planting, £15 in wind power, £31 in solar energy and £56 in hybrid vehicle technology.

The same broad conclusions have now been given authoritative endorsement by the UN Population Fund report.

OPT Director Roger Martin said:  “It has been acknowledged for many years the current level of human population growth is unsustainable and places acute pressure on global resources. Human activity is exacerbating global warming, and higher population levels inevitably mean higher emissions and more climate change victims.”

“PopOffsets is an original and radical initiative that understands this connection and offers a practical and sensible response. For the first time ever, individuals, companies and organisations will have the opportunity to offset their carbon emissions by supporting projects to provide family planning services where there is currently unmet demand.”

The project’s sponsors have made it clear they are opposed to any initiatives that advocate any form of coercion, with all potential projects subject to a rigorous checking process as a pre-condition for financial support.

The PopOffsets launch is being timed to highlight the CO2 / population link ahead of the Copenhagen climate change summit which starts next week.

The launch campaign includes a targeted mailing graphically illustrating the core PopOffset message to UK  government ministers and politicians, policy makers and key influencers.

OPT Patron, Professor John Guillebaud  said: “Politicians have evaded the population dimension to global warming and now it’s vitally important Copenhagen recognises this crucially important issue. The PopOffsets initiative is evidence this can be done in a sensible, mature, practical and compassionate way, by empowering people to make sustainable choices.”